Store connections · optional
Connect Google Analytics
Understand product views and basket additions alongside your Shopify sales. Connect with your Google account — no files or API keys needed.
- Connect Google
- Confirm your website
- Check product data
Checking this store…
Continue your business setup
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Google Analytics 4
Ready to connect
Choose the Google account that has access to your store’s Analytics. It can be different from your MerchClarity sign-in.
Read-only access. Shopify remains the source of sales and profit, and your Shopify reports work without Google Analytics.
Confirm your website
Which website is this store?
Choose your Analytics property. We’ll check its website against your Shopify store.
Advanced product matching
Usually we recognise your product identifiers automatically. If matching needs attention, ask whoever manages your tracking to review these settings. Existing saved settings are never replaced automatically.
Available placeholders: {productId}, {productGid}, {variantId}, {variantGid}, {sku}. Matching is exact; product titles are never guessed.
Check a reporting period
The connection check uses recent product activity. Reports separately check coverage and freshness for their selected dates. This read does not change Shopify.
Don’t have Google Analytics data yet?
You need an existing GA4 property, a website stream for this store, and ecommerce tracking that sends product views and basket additions. Sales come from Shopify. Connecting here reads Analytics data; it does not install tracking.
Ask the person who manages your website or Google Analytics to set up ecommerce tracking and give your Google account access. Then return here to connect or check again.
Continue with Shopify reports